Shelley Walters is the founder and CEO of The Sales Counsel, a sales performance and leadership consultancy helping organisations navigate complexity, pressure, and change. With more than 25 years of experience in B2B sales and sales leadership, she specialises in performance under pressure, behavioural science in selling, and building high-performing commercial teams. Shelley is the creator of Africa’s first Remote Selling School and has delivered keynotes and leadership programmes across five continents in more than 22 countries, reaching over 20,000 delegates. Her clients include Mercedes-Benz, Old Mutual, Bidvest Automotive, Waltons, Alexander Forbes, and Metrofile.