Bruce Whitfield is an award-winning South African business speaker, journalist, and author. Known for his sharp financial analysis and ability to demystify complex business topics, he helps leaders understand the intersection of business, politics, and society. 

Career and media work

• Journalism and broadcasting: For over 20 years, Whitfield was the host of The Money Show on South Africa’s Talk Radio 702 and CapeTalk. In June 2024, he left the show to focus on new projects. His career has included countless interviews with business leaders and politicians, as well as work for print and television media.
• Podcast host: He hosts two podcasts. The Art of Deciding features conversations with top decision-makers from various fields. Bruce Whitfield’s Business Week is a weekly podcast launched in July 2025 in partnership with News24.
• Awards and recognition: Whitfield has received numerous accolades for his work, including multiple Sanlam Financial Journalist of the Year awards. In July 2025, he won the Best Thought Leadership Speaker award at the Speaker Awards in London. 

Author
Whitfield is the author of several best-selling books: 

• Genius: How to Thrive at the Edge of Chaos (2022): Explores how successful businesses can emerge from difficult operating environments, with lessons drawn from South African examples.
• The Upside of Down: How Chaos and Uncertainty Breed Opportunity (2020): Looks at how to navigate chaos and find opportunities in uncertain times.
• The One Thing: Small Ideas, Big Outcomes (2024): Gathers insights from various thought leaders on the “one thing” they would implement to drive significant economic change. 

Public speaking

• As a professional speaker, Whitfield is known for his witty, insightful, and engaging presentations.
• His talks draw from his journalistic experience and research into global business trends, helping audiences navigate information overload and short-term thinking.
• He has shared platforms with many notable figures, including Hillary Clinton and other world leaders